Audience pages, explained
A homeowner and a landlord need the same light fixed for completely different reasons. Pages that know the difference win the job. Flip the switches.
This fake page is a lesson. It is one who-we-serve page: an electrician talking to landlords.
The idea
Same service. Different worry.
A homeowner
Wants the kitchen light fixed before the in-laws visit.
A landlord
Wants the tenant to stop texting them at 9 p.m.
Same light. Two different sales pitches. That is why who-you-serve pages exist: one page per kind of customer, each speaking their language.
Why do this?
Better leads, less tire kicking.
A page that speaks landlord attracts landlords. People who feel understood pick up the phone.
You match more searches.
People search like themselves. Electrician for rental property. Commercial electrician near me. Each audience types different words. Each page catches its own.
You stand out instantly.
Most competitors have one page for everyone. The company that talks directly to them wins the click.
A who-we-serve page
This is the H1: your service plus who it is for.
Like: Electrician for landlords and rentals.
Then talk about their world, not yours. A landlord does not want a light fixed. They want the tenant to stop texting them. Say that.
This is the button. One ask, same as always.Name their three headaches. Then end each one.
The tenant texts at 9 p.m.
Tenants can call us directly. You get a short summary, not a headache.
Paperwork mess at tax time.
Every job gets one clean invoice by email. Your accountant will like us.
Contractors who no-show.
We text before we come. If we run late, you hear it from us first.
Proof, in their world.
Same rule as service area pages: real jobs only. But pick the jobs this audience cares about.
Riverton 4-plex
Rewired between tenants. Done before the new lease started.
12 rental units
Safety checks on all of them, same week, one invoice.
A duplex
Every smoke detector swapped in one visit.
Reviews from people like them.
5 star rating
A landlord's words go here. Word for word, with permission.
5 star rating
One more. Someone with the same headaches as the reader.
A small FAQ, in their language.
- Can my tenant schedule with you directly?
- Answer it straight. This one question is half their decision.
- Do you do safety inspections?
- If yes, say yes and what it costs to start.
Ask for the job in their language.
Not: contact us. More like: hand us your tenant calls.
The button can speak to them too.Your Business Name
123 Real Street, Your City, ST 00000
(555) 555-0142
They read the page. They believe you. Now do not fumble the handoff. See the contact page demo
Want pages that speak your customers' language? That is a thing we do. Or keep learning in the Learning Center.
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